How
do you know if your game is performing well?
You’ve built your mobile game,
developed your graphics and sound effects, published to app stores, and you’re
getting downloads. Fantastic! But how do you know if the people who downloaded
your game are actually playing it? And if they are, for how long, and is there
a point in your game where your players lose interest and “drop off”? Knowing
is better than guessing, and Blazesoft’s backend as a service takes the
guessing right out of it.
Player retention
Getting players to download your
game is an important first step, but it’s just that – a first step. There is a
big difference between a user who downloads your game and plays it once and a
user who keeps coming back, unlocks achievements, plays several games, and
spends time with your app. It’s pretty hard to monetize a one-time player, and
much easier to monetize a dedicated one. In a nutshell, the better your app’s
player retention, the more successful your app can be a achieving your goals.
With Blazesoft’s game backend,
the ability to easily track player retention is built right into you game from
the beginning, allowing you to quickly understand what proportion of your
players stick with your game over time. If only 10% of your players continue to
play your game after the first day they downloaded it, for example, you know
that for some reason your game isn’t enticing players to return (you would hope
that your Day 1, or D1, retention is at least 40%, because you can expect your
retention rate to fall off to some extent over time). With our service you can
track retention for D1, D7, D14, D30, or any custom timeframes to better
understand how your game is performing over time.
Player engagement and lifetime value (LTV)
Knowing your player retention
rates is incredibly important, and once you have a good understanding of your
retention, it’s time to drill down further. You’ve figured out how to get your
players to return to your game, but how much time are they spending with it?
Are they progressing through your levels? If your app has several games in it,
are your users actually playing all of them, and which are most popular? Are
your users earning achievements too quickly or too slowly? These are all
indicators of player engagement, and Blazesoft’s game backend makes it easy to
know all of this all through our intuitive CRM.
And finally, while keeping your
eye and player retention and engagement are critical to understanding the
performance of your game, they are all a means to an end: understanding and
optimizing average user lifetime value (LTV). Having a game that users keep
coming back to and engage with is converted to high monetization if these
players also make in-game purchases throughout their relationship with your
game. Games that do this have a high average LTV – your ultimate monetization
goal. With Blazesoft’s gaming platform you can easily know, track, and optimize
your game’s LTV.
And there you have it. With
Blazesoft’s backend as a service, know everything you need to know to take your
game from published to successful.
Thanks for your interest in our
Blazesoft gaming platform, stay tuned for more feature posts! If you would like
a free live demo of the Blazesoft backend as a service interface, we encourage
you to contact
us to book your demo.
Nice post
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