Tuesday, 26 December 2017

Social Gaming Evolution - The Backend Power

The story tells, that slot machine was born somewhere at the beginning of the previous century in a small car service garage. The owner of the place built a mechanical “toy” that helped his customers to enjoy the time they were waiting for their car to be fixed. It was a social, fun entertainment solution. Eventually, this cool “toy” has become a famous gambling machine generating multibillion-dollar market and millions of customers all over the world.

For decades, technological progress in electronics and computer science was boosting automotive and entertainment industries. Most of the mechanical components in both industries’ products have been replaced by new technology - digital screens, sensors, CPUs and other digital elements. But the “master” product has always remained the same keeping its main attributes and core functionality.
Cloud revolution which started a few years ago changed slot industry drastically as well as the automotive world. The vehicle still has 4 wheels, steering wheel and seats. But it’s remotely controlled with IoT technologies, it has a self-driving mode and it is based on totally new sources of energy. Driving Tesla, you can easily figure out that the real power of this car is in the smart innovative cloud backend system that is always connected to you and controls the car with hundreds of engineers behind it.  This is definitely the eve of a new era.
If you look at the modern slot entertainment game you will find the same reels with symbols as in the first machine, a spin button or a handle, pay-lines and pay-table combinations. But the new cutting age slot games have their “hundreds of horsepower” generated by personalized design and a cloud-based powerful backend system that provides ultimate math and user experience, data-driven player journey, built in machine learning and BI, multi-channel gaming experience, and social collaboration. And this new game has one totally new dimension - the social one.
In the age of social networking, customers are looking to be connected and engaged in social activities. Most of them are great contributors and very active players in social networks.  This entertainment gaming platform shouldn’t compete for the customer’s time and attention with a social platform but has to be connected to them in order to create fantastic synergy and emotional journey. So, It was no surprise when social gaming was born a few years ago as a new entrainment industry that attracts millions of people who are looking for a fun and emotional engagement.

The modern slot machine attracts the player on the emotional level by its design and thematic concept. Once a player starts playing – the customer journey begins and the player keeps enjoining this journey as long as it’s a personal one. The machine has to learn the customer in order to achieve good retention and loyalty.  The math still remains the slot machine engine, but today's horsepower is generated by the DATA, machine learning and colossal backend platforms that drive these machines.
Blazesoft gaming engine is one of the leading backend solutions in the gaming industry. It is based on Microsoft cloud infrastructure - Azure. Blazesoft gaming solution provides end to end ready to go gaming package that includes:
·       Game Management Real-time – RTP (RNG or Ticketing), symbols, reels, features, Paytable
·       Player journey management – levels, achievements, contests, tournaments, mega and big wins
·       Player Management – Life Time Value, segmentation, personalization
·       Player Acquisition and Retention – campaigns, mass mail, retention programs
·       Event-Driven Data Analytics -  framework that collects and maps user behavior
·       Big Data Analysis and machine learning - allows us to transform data into information and then to action items using micro-segmentation algorithms
·       Customer service – multi-channel customer support
·       Jackpots configuration – Individual, shared, progressive

So, how can everyone create a great casino game using the Blazesoft platform?

1.  Your artists or Blazesoft team create amazing concept and design for slot machines – the “heart” of the machine. You can also choose one of the themes from the Blazesoft machines list and reskin it.
2.     Connect this machine to the Blazesoft’s backend system - the “brain” of the machine. Reels, symbols, twists, free spins, bonus games, pay-table and pay-lines – all these and many other parameters are controlled by the backend system.  It’s just about setup.
3.     Publish your game on Mobile (native iOS, Android), Web, Desktop.
4.     Map and learn your players’ behavior using event-driven data analytics.
5.     Transform this data to acquisition and retention campaigns.

Grow your business! Success with Blazesoft!

Monday, 16 October 2017

**VIDEO** - Making Casino slot machine with UNITY and Blazesoft backend

**VIDEO** - Making Casino slot machine with UNITY and Blazesoft backend

Whether you use UNITY / Cocos / Native languages or any HTML5 JS Framework, you can create your slot game super fast if you are integrated with Blazesoft's backend platform. Once you have your art ready, the rest is a configuration and not coding. visit our website for more details: http://www.blazesoft.ca

Thursday, 28 September 2017

**VIDEO** - Dynamically change your slot game settings from a back-end with Blazesoft

Dynamically change your slot game settings from a back-end
with Blazesoft  

Changing levels , achievements, bonuses configuration and more on the fly with Blazesoft game backend is super easy !

Visit our website for more details: http://www.blazesoft.ca or http://blog.blazesoft.ca

Wednesday, 27 September 2017

***VIDEO*** - Manage your casino sot game economy just in few clicks with Blazesoft backend

Manage the economy of your social slot games 

with Blazesoft

Changing levels , achievements, bonuses configuration and more on the fly with Blazesoft game backend is super easy !

Visit our website for more details: http://www.blazesoft.ca or http://blog.blazesoft.ca

Thursday, 24 August 2017

Essentials for Building an Online Casino

Getting it Right

From the time, the first online casino software was introduced, it has steadily grown into one of the most sought-after products by agents and players alike. Casino players are some of the most loyal customers an agent can have, despite the constant complaints that the odds are stacked against them.

Multiple factors contribute to the success of an online casino, most notably is the complex technical infrastructure that powers the casino engine, but there are also other factors.

Casino Game Offering

Because casino players differ in many aspects, including age, gender, social and economic background and even ethnicity, your casino per head service needs to offer a range of games and skins to be able to accommodate the potential market you are targeting.
Slots are one of the most popular virtual casino games, and they also happen to be one of the most profitable. Yet many casinos only offer a handful of skins for the slot games, other popular games are poker, blackjack, and baccarat.
The more games you offer the more entertainment value your players will find on your site, and this will prompt them to visit and play more often.

Front End User Experience

The lobby of a casino should be exciting, and feature the best games you have available, make sure the most popular games are in a prominent position on the casino lobby, you can also suggest some of the more profitable games to your players.
Visually the casino lobby should be a place where your players feel at home, and are excited to try new games.

Live Dealer Casino

These days offering an exciting virtual casino full to the bring with games is not enough, the next generation of casino players are looking for a more interactive gaming experience, and what better way to offer them that than with a live dealer casino filled with beautiful exotic female dealers.
Read more here ...  or contact Blazesoft if you want to develop your own casino using our Casino backend and Game engine 

Tuesday, 11 July 2017

Unity 2017.1 has been released and is now available for download

Introducing Unity 2017

, July 11, 2017

We’re excited to announce that Unity 2017.1 has been released and is now available for download. We want to thank the Unity community for their valuable contributions during the beta phase.
This release marks the debut of the new Unity 2017 cycle, evolving the world’s most popular game engine into an ever-expanding creation engine for gaming and real-time entertainment, with a strong focus on helping teams work better and enabling success.
We want to equip artists, designers and developers with powerful new visual tools that let the whole team contribute more and collaborate efficiently. We also want to help you to produce amazing AAA experiences by improving graphics quality and runtime performance.
Regarding performance, we want to help you stay ahead of the curve on the latest and emerging platforms (desktop, console, mobile, VR, AR, TVs) and to take advantage of the latest GPU and native Graphics APIs. With this in mind, we are building on Unity’s strong multiplatform “build once, deploy anywhere” foundation. We work closely with our technology partners so you can reach users everywhere and maximize your chances of success.
Success includes revenue, and built-in solutions (Ads, IAP) and Live-Ops Analytics in Unity 2017 contribute in this area. They bring more opportunities to optimize the performance of your live games in real-time, without redeployment, helping to maximize revenue using the power of data.
Unity 2017.1 is available to all users with an active subscription plan (Personal, Plus and Pro). If you have Unity 5 perpetual license(s), Unity 5.6 was the last update in the 5.x cycle. To continue receiving all updates, go to the Unity Store and choose the plan that fits your needs.
We are really excited about the amazing content our community will create with Unity 2017! Check out the roadmap, and keep reading to get all the info on Unity 2017.1, our first release in this new cycle.

Unity 2017.1 in a nutshell

Unity 2017.1 includes a ton of new features and improvements. If you’re in a hurry here’s the gist of it:
Artists & Designers: Brand new tools for storytelling and in-game sequences
Unity 2017.1 introduces new ways artists & designers can create stunning cinematic content, compose artistic camera shots and tell better visual stories with the Timeline, Cinemachine and Post-processing tools.
Timeline is a powerful new visual tool that allows you to create cinematic content such as cutscenes and trailers, gameplay sequences, and much more.
Cinemachine is an advanced camera system that enables you to compose your shots like a movie director from within Unity, without any code, and ushers in the era of procedural cinematography.
Post-processing lets you easily apply realistic filters to scenes using film industry terminology, controls, and colour space formats to create high quality visuals for more dramatic and realistic looks, so you can tell a better visual story.
Efficiency: collaboration, live-ops analytics, tools
We’re announcing Unity Teams, a set of features and solutions that simplifies the way creators work together, which includes Collaborate (now out of beta) and Cloud Build.
Our live-ops Analytics introduces new, easier ways to understand your users and dynamically react and adjust your games without having to redeploy.
On top of that, there are many productivity updates to the Editor, including improvements to FBX import, animation workflows, 2D functionality, working with assets bundles and Visual Studio integration.
Graphics & Platforms:  improvements across the board
There are a number of advancements in the areas of Particle Systems and the Progressive Lightmapper offering more options to achieve your artistic vision and control performance. Various platforms get rendering boost options with Deferred Rendering on iOS and NVIDIA VRWorks on PC.
Those are just the highlights of Unity 2017.1, read on to get the full list and juicy details!

What’s new in Unity 2017.1?

Artist tools for storytelling: introducing Timeline and Cinemachine

As a designer, artist, or animator, you can now create cinematic content and gameplay sequences on your own, without depending on programmers, with new integrated storytelling tools. That means more time doing, and less time queuing for everyone.
Timeline is a powerful new visual tool that allows you to create cinematic content (like the Adam short film). You can use it to create cutscenes, create gameplay sequences, and much more, by orchestrating your game objects, animations, sounds and scenes. With Timeline, you can focus on storytelling and cinematics, not coding.
Timeline’s track-based sequencing tool applies a “drag and drop” approach to choreographing animations, sounds, events, videos, and more, for faster creation of beautiful cutscenes and procedural content. Timeline has features for animation and audio, auto-keying and a multi-track interface with the ability to lock and mute tracks.  Timeline is extensible via the Playable API and offers you the ability to create your own tracks to drive whatever systems you have in your game.  You can make a Timeline clip to represent practically anything–and have those clips repeat, scale and blend together, making the most of the Timeline interface
Read more here 

Unity download link here

Thursday, 22 June 2017

From our Quora answers - Is each reel on an online slot machine random?

Is each reel on an online slot machine random?

Or rather, is the total payout worked out the moment you click the “spin” button and the game just decides what to show you in a way that is exciting. I.e shows you 4 of the jackpot symbols but only not winning, or did you win 4/5 and failed on the final attempt?


If this is real money slot machine , then there are 2 options -
  1. Tickets system - there are X million predefined results and machine just “calls” them one after another
  2. RnG (Random number generator) - the results are random but based on the each reel configuration . Meaning - if reel 1 has 60 symbols and your reel has 3 lines , and you have specific amount of each symbols , you can calculate the odd of specific symbol on this reel
Of course , if it's a social casino , there are no regulations or rules . So besides 2 methods I've mentioned they can inject any result anytime based on player's behavior

From Our QUORA - In slot tournaments, does it really help to press the "play" button as rapidly as possible?

In slot tournaments, does it really help to press the "play" button as rapidly as possible?

The short answer would be - No.
More in details - Slot games results are set the minute you press “Spin” button.
Once “Spin” is pressed, the “Server” send types and coordinates of symbols that will appear and winning lines and values.
There are 2 main options to define results - RnG or Ticketing.  for more info - http://blog.blazesoft.ca/2017/05/understanding-backend-platform-of.html  

Tuesday, 30 May 2017

A comparison - Social Casino’s vs. RMG Casino’s

 A comparison - Social Casinos vs. RMG  Casinos 



I’ll preface this article by stating that it’s opinion based on research, observation, and discussions with individuals from the industry. 
Lets begin with defining the difference between a Social Casino and a RMG (Real Money Gaming) Casino. 

Social Casino’s are games that include casino-style games such as slots, blackjack, poker, etc.  A player will play a social casino online alone, against a computer,  or with others. Social casino’s do not use real money but virtual currencies that cannot be redeemed for anything but extended gameplay and perhaps some social status within the confines of the game.  However, several court cases have concluded that betting virtual currencies does not constitute staking something of real value even if it was purchased with real money, therefore Social Casino games are not considered gambling games. 

RMG Casino - RMG Casino is a broad classification referring to any casino game where there is a wager of real money using prize, consideration, and chance to determine the outcome.  You can wager real money and cash-out for real money, prizes or other benefits these are true gambling games and can take on the form of slot machines in a land based casino, to a poker website where players bet against one another, to other forms of machine based gambling.  
There are many variations of RMG casino’s and even ones that blur the lines of social and RMG we won’t explore these in detail within this article, but in many jurisdictions where RMG games are illegal many operators have turned to other methods such as lotteries, or social games that have prizes associated to them.   Buying a lottery ticket is legal almost anywhere making games that make buying and playing a lottery ticket interesting is another form of RMG’s that is highly popular.
In context of this article we are juxtaposing real money vs social.  When we look at these two games on the surface they are very similar and in most cases are even the same games being played.  

However, when we dig deeper there are many differences that can clearly create the classification of both.

The first key difference:

1)      A player cannot “cash out” in Social Casino’s in a traditional sense.  There is no “prize” to claim you can only extend your gameplay using the virtual currencies and /or giving you access to more content within the game.  For all intents and purposes a social casino is an entertainment product that pay to extend your entertainment or “win” to extend your entertainment.  Similar to an arcade game.

2)     Players
a.       The player base of Social vs. RMG tends to remain the same in terms of age, gender, and income when you look at the types of games being played.

  i.      Ex.  Slots players are general female, between 35 and 65, usually making approximately $70,000 per year

b.      A big difference between a Social Player vs. a RMG players is that social player
generally play for entertainment, compete with friends, to get a sense of
“achievement” and “bragging rights” . 

c.       RMG players tend to play to “get in the zone” meaning a state where all
thing outside of say the “Slot machine” are forgotten and it’s just them in their world.
As well, as the risk vs. reward of betting real money.  In other words, real money
players enjoy the rush of adrenaline when risking real money for a reward. 

To oversimplify the concept: generally in social games players are there to “achieve” and RMG players are generally there to get a “rush of adrenaline”.   While achieving and adrenaline are not mutually exclusive achievement is accomplished through consistent pace and time vs. reward methods, where as adrenaline based activities are completed in shorter time and gratify quickly.

With my above statements about the differences in players lets look at the strategies used to entice these different groups and how they are different but complimentary.

3)    Engagement and Retention
      a.       Social players are playing to “achieve” something which generally means putting in an effort to complete it.  Whether it’s unlocking the next game by levelling up, getting a new achievement in the game,  surpassing a friends chip count, winning a tournament, travelling further in their adventure, etc.  It’s the cumulative result of their efforts that keep driving them to play.  Which is also why we see players with high engagement retain very long in social.

             i.      The negative side to the social games is that competition, ease of access to other games, and the constant need to create new content in order to satisfy the ever expanding consumption of content can lead players to move to new games.  If games do not grab the player within their first 5 minutes, they are gone never to return.  As well, engagement does not mean “monetized” players which just doesn’t exist in RMG.

b.      A RMG player is engaged as long as their bankroll sustains their adrenaline based
entertainment and they are enjoying the RMG game they are playing.  Engagement is
shorter but very intense.  RMG players are divided to 3 main groups  -
                                                               i.      Casual Players – they come with fixed budget to the casino these are players who want entertainment value for their money by playing the games, drinking, eating, seeing a show, etc.   Casino’s create “Low volatile” machines (see ours article re casino terminology here: http://blog.blazesoft.ca/2017/05/understanding-backend-platform-of.html?spref=tw)

                                                             ii.      Regular players that play for small to mid-sized amounts. They stay at the casino for hours to gamble and aren’t interested in other available activities at a casino. They play a variety of machines depending on their preferences and “lucky” feeling they have for the session.

                                                            iii.      Gamblers or “Whales”  – they play with high amounts, they don’t like to get small winnings and ok are losing because it brings them closer to the big win (Jackpot, freespins , etc’) . Gamblers don’t like to be disturbed and prefer to have no “audience” while they play they want to be in their “zone”.

c.       When a RMG player is in their “zone” (article regarding Zone can be found here:
http://blog.blazesoft.ca/2017/05/getting-into-zone-slot-machine.html?spref=tw )  the
state where it’s just them and the machine, the engagement level is extremely high, but
lasts only as long as their bankroll allows.  However, having a larger bankroll
generally does not mean longer engagement.  Larger bankrolls generally means the
players will raise their wagers to an acceptable risk level that gives the right amount of
adrenaline to suite their entertainment needs.
                                                               i.      Retaining a RMG player isn’t as difficult as in social especially if the operator can make the player feel special upon their first visit.  However, RMG has very specific nuances. A RMG player needs to feel they can win.  The timeframe isn’t 5 minutes and gone forever like social.  The adrenaline chasers understand that there are wins and losses and it’s getting past losses to wins.   These players will look for games they feel can “win”, are “lucky”, or put them in the “zone”, which when found creates great retention.   
To summarize: 
  • Social is harder to engage at the start but once engaged players stay for a very long time as long as their achievement based needs are met.  
  • RMG is easier to engage at the start but harder to retain if a games criteria doesn’t meet their adrenaline based needs.

    Business models
a.    Social casino – is generally a free to play game that allows players to buy virtual  currency to extend your gameplay – this is perfectly suited to the long term play and “achievement” based needs or the players.
                                                    i.     Social games being free have a much higher volume of players but most players don’t monetize.  It’s individuals known as “whales” who will spend large amounts of money trying to compete, achieve, and win that will drive huge revenues for the top Social games. 
                                                   ii.     The Social casino industry is much smaller generating around  $4.4B revenue predicted for 2017.  The relatively young social casino games cost considerably less to operate and is anticipated to grow. 

b.   RMG – every game costs the player real money to play with a potential prize at the end that has real money value. – perfectly suited to give the player their “adrenaline” based needs a fix every single game they play.
                                                    i.     RMG games costing money for every spin have much fewer players but overall each player will monetize without issue.  The RMG games make much more per player due to the model being used.
                                                   ii.     RMG is very old industry and has perfected it’s art.  Online Gambling alone is predicted to top $50B revenue by next year and growing. 
                                                  iii.     There are various restrictions, regulations and geographical limitations. In many countries Gambling is forbidden at all or available in certain locations. It is not as accessible as Social games 

4)    The Benefits and Drawbacks
a.      Social Gaming 
                                 i.     Benefits
1.      Growing faster
2.      Highly profitable
3.      Lower costs to entry
4.      Completely Legal and no regulation to meet
5.      Only virtual assets – no logistics, real money, limited fraud detection needed
6.      No licensing requirements. Non regulated 

ii. Drawbacks
1.      High online user acquisition costs   
2.      Very competitive
3.      Difficult to make successful without significant marketing budget
4.      Very easy to make mistakes.
5.      Requires high degree of knowledge.

b.    RMG
                                  i.     Benefits
1.      Massive revenue and profit potential
3.      Real assets
4.      Less competitive (but only due to barriers to entry)

                                  ii.     Drawbacks
1.      Very high costs to enter 
2.      Higher barriers to entry
3.      Need to be licensed
4.      Much higher security and fraud detection needed. Every mistake will cost you significant money 
5.      Real Assets :)
6.      Slower Growth
7.      Requires high degree of knowledge.


In this "VS."  discussion, there is no winner: 2 different strategies with very similar goal – to monetize your players
However, we see these two trends a complimentary strategies.  If you are doing one you should offer the other otherwise there is money being left on the table.   
Today’s trend of many leading companies is to build a “best of breed” – RMG Casinos and operators tend to launch social games as part of their “loyalty / retention program while social games exploring their options to get into the RMG which is a harder proposition but is being explored extensively now.


Do both and do both well by understanding your customers and what they enjoy to do.  You can monetize each of your segments much better by having a variety of offerings that are seamlessly integrated in a 360 environment.  That’s where Blazesoft comes in :) 

About us – 

Blazesoft provides an A-Z platform and CRM system for gaming customers. Both RMG and Social.  Our CRM for gaming solution controls all aspects of game settings and player’s management and retention.It also manages various features related to casino - 
  • RnG / Ticketing engine 
  • Slot machine parameters - Symbols, reels, paylines 
  • Parsheets imports
  • %RTP real-time simulator
  • Machine / player reports 
  • Jackpot / Progressive Jackpot
  • Casino Loyalty programs
  • and more... 

See www.blazesoft.com for information OR send us email - [email protected] 

** thank you to Daniel Vivona for your collaboration on this article